Pinterest and food! We know it’s big right? But this new infographic released yesterday from Pinterest shows some new trends – and new days of high traffic – that are pretty interesting.
View their full article and download the graphic here: Food is heating up on pinterest
Here’s some key takeaways:
1. Monday nights are key for recipes.
It would seem that I’m not the only one that has a problem trying to figure out what’s for dinner on a monday night! According to the infographic below, people most need ideas for dinner on Monday nights.
How to use this:
Post your recipe on Monday during the lunch hour – you have a pretty good chance of someone seeing it and wanting to make it immediately rather than just saving for another day (which isn’t all that bad either, but this way you might get some recipe ratings!)
2. Dinner is hot right now.
People most want dinner recipes. With summer coming up, I wouldn’t be surprised if no-cook or make ahead meals were also popular, as well as crock pot meals (it’s less of a heat generator then the oven)
How to use this:
When planning content, think dinner! Quick and easy dinners, no cook meals, and casual meals are all perfect for this time of year.
3. Special diet categories are growing.
Gluten free, dairy free and vegan are all growing year over year (dairy free is up 88%!). Elimination is in!
How to use this:
If you already cook this way, or have a brand that focuses on one of these dietary restrictions, then you’re golden! Keep producing content that focuses on these words, spelling them out in descriptions rather then using GF, V or DF. People will most likely search pinterest and the internet by spelling out these words rather then abbreviating them.
If you don’t have a brand/cooking style that focuses on these, take a look at some of your recipes and see if there’s any that are already naturally gluten free (salsas, dips, sauces, meat dishes) and could easily have a featured image or some keywords updated to reflect this as a gluten free recipe. Same goes for any thing that is technically dairy free or vegan – you’d be surprised to find that you may already have some content that fits into one of these categories, but just needs to be advertised as such. It never hurts to start experimenting with your content either! If it still fits your brand, try out a recipe or some content that focuses on one of these “eliminating” diets.
4. Pinners are spenders.
People who pin spend 5% more then the national average on groceries overall, use Pinterest at the store to buy something they’ve saved, and buy items they were not planning on because of content seen on Pinterest.
How to use this:
Creating fresh content (every Monday!) that focuses on ways to use your products, or even what’s new at your restaurant, will keep you top of mind when they hit the store (or decide to just eat out). If you have a food product, this strategy can really work in your favor by showcasing your product IN recipes. My client, Humm Kombucha, uses me for recipe development for exactly this reason. It’s a fun way to show your product and showing other uses for it. Get creative and think about other ways your products can be used – in dinner, dessert or drinks.
Follow me on Pinterest for food content and food entrepreneur strategies.
