Posts in Design

thirst script font on book covers book cover design blog post

Design Trends: Thirsty Script and Book Design

April 18th, 2017 Posted by Design, Typography No Comment yet

I’m always at my local library, and I love checking out the “what’s new” on the the non-fiction book shelf when you walk in. I have to say, the last few months I’ve been noticing a design pattern on book covers! A particular script font that is being used quite a bit… Thirsty Script in Rough and Regular. Just take a look:

(more…)

mood boards for 2017 in life and business

Create a mood board for 2017

December 21st, 2016 Posted by Design, Goals, Lifestyle No Comment yet

Goals are great, I totally love goals. But sometimes articulating my goals is  a little hard and a little too specific. A mood board for the year is like a baby step towards a goal. As a graphic designer, I build mood boards for my clients often – it’s usually one of the first things I send to them before we fully get going on a project. 

(more…)

wordpress themes for resturants

WordPress Templates for Resturants and Food businesses

October 14th, 2016 Posted by Design, Food, Restaurant Design No Comment yet

So we’ve established that your restaurant needs a website. These days, if you don’t have a website, you don’t really have a business – at least not one that will live for very long in the digital age. 

So how do you make or get a website for your biz without breaking the proverbial entrepreneurial piggy banks? Many people have turned to sites like WordPress or SquareSpace to help them build one; it’s easy, relatively inexpensive compared to having a custom site built or a developer, and it’s usually faster too. But there are so many templates, themes and options, how do you choose? 

(more…)

Why Your Restaurant Needs A Website

August 24th, 2016 Posted by Design, Restaurant Design, Web Design No Comment yet

One of the things I’ve come to notice as a designer and a food lover is the lack of design of restaurant websites. Or even the lack of a website! Are you one of the many restaurants that relies on Facebook pages or other social media updates to communicate with patrons and future yelp ravers? If so, beware – this has some serious drawbacks! Like, for instance, where do people go to get the feel of your restaurant? To see actual photos taken of the beautiful interior and not just people’s selfies in the bathroom or the bar? Read on to learn why your restaurant NEEDS a website!

(more…)

Design Trend! Textured Type on Food Packaging and how to use it in your own branding (or if you should)

Design Trends: Textured Type on Food Packaging (and how to use it)

August 3rd, 2016 Posted by Design, Packaging, Typography No Comment yet

It’s like once you buy a blue car, all you see are blue cars… have you ever noticed that? At the grocery store today, checking out the packaged snack aisle (because it’s my favorite aisle!) and all I can see is: 

Textured type! 

(more…)

Web Design Trend Alert: Diagonal Lines

July 27th, 2016 Posted by Design, Web Design No Comment yet

I opened my inbox this morning. 68 emails. Not terrible, I thought as I started to sift through them. Suddenly an obvious theme was appearing… the diagonal line. 

(more…)

Design Crush: Good Eggs and 3 things to learn from them about email design

July 26th, 2016 Posted by Design No Comment yet

Today I’m bringing your attention to a really great example of egg-cellent food design (had to do it.) And giving you 3 things to incorporate today into the email newsletter design of your food business.

(more…)

Day 9—Layout and Composition Part 8

October 9th, 2015 Posted by Design No Comment yet

(more…)

Day 8—Layout and Composition Part 7

October 8th, 2015 Posted by Design No Comment yet

So yesterday was all about contrast and today we are going to be talking about positive/negative space in design.

(more…)

Day 7—Layout and Composition Part 6

October 7th, 2015 Posted by Design 1 comment

featured-post_part-6

Welcome back! Here we are in our layout and composition journey:

So yesterday was all about unity and today we are going to be talking about contrast in design.

Just for reference, here’s were we are in the “basics” posts:

  1. Layout and Composition: the grid, the rule of thirds, hierarchy, rhythm, unity, contrast and positive/negative space.
  2. Typography: fonts, using different fonts together, adjusting font (using kerning, tracking and leading), using type.
  3. Color: color theory, using a color story/palette, primary, secondary and tertiary colors
  4. Line and Shape
  5. Photography
  6. Illustration and texture

Contrast can be used to add energy to a layout. It can be contrast between type and image, light and dark, stillness and motion, or color. Contrast can stop readers in their tracks, so use it wisely. When you use a lot of contrast, you need to be really clear in your hierarchy so that readers don’t get confused. You could probably consider using contrast an “advanced” technique, but there are ways to use it effortlessly.

Let’s look at some examples!

The first person/blog I think of when it comes to contrast is Shutterbean! Tracy loves black and white and she uses that in her blog and her brand. She does a great job of creating a fun, energetic feeling in her blog with out it being too chaotic. Mainly she uses type size and treatments to create hierarchy.

Screen Shot 2015-10-08 at 8.45.15 AM

Here’s one from A Brown Table. Nik uses beautiful contrast in his photos.

contrast eye flow

The first thing I noticed is that the contrast generally leads the eye down the photo, and then keeps the flow going to the text and right into the next photo:

contrast-eye-flow

And he uses color in the title to draw a little attention and give hierarchy (you are probably sick of that word by now, it’s arguably THE most important design principle you could learn!)

So what are some ways YOU can use contrast in a simple, effective way? You could make your columns or page have a little bit of a background. You could add a contrasted banner to the top of your page that highlights your blog header or logo. Or adding contrast to your post content, like when you add a list or subtitle/header. Just a word of caution… don’t go overboard, and keep your hierarchy in mind!

More in Layout + Composition tomorrow….

Blogs mentioned:

A Brown Table

Shutterbean

Subscribe to the Pickle Jar Studios Newsletter for updates and podcast episodes!

Instagram @PickleJarStudios

Load More
Something is wrong. Response takes too long or there is JS error. Press Ctrl+Shift+J or Cmd+Shift+J on a Mac.